Reimagining Experiences
The democratisation of luxury commodities has shifted spending patterns toward experiences over assets. Life-changing adventures and irreplaceable memories are the new social currency; ongoing engagement is essential to keeping the connected individual interested. Designer labels and branded names, though still attached to a value, are no longer the yardstick by which consumer loyalty is measured. Consumers not only buy a product; they buy into an experience. Every touch point of the buying process needs to offer something tangible and immersive.
At Rache, we work around this challenge by creating solutions that take the experiential lifestyle to new heights. We open up new avenues of discovery, enabling our clients to turn something mundane and day-to-day into something more memorable and magical. Whether you’re a brand that wants to connect with the discerning individual or an individual with a taste for the new and engaging, we will ignite your senses and create memories that last a lifetime.
What We Do For Brands
Your brand has a personality. Make it shine.
Through the creation of meaningful strategies and the crafting of immersive experiences, we help brands shape their narratives and build a stronger connection with their audience. Our work is centred on three proficiencies, which we can do individually or as a step-by-step process. We immerse ourselves fully in the brand, sometimes even undertaking brand management duties or act as extensions of the brand team to better service the needs of our clients.
Experience-Focused Strategies
Developing brand strategies that focus on the inclusion of visionary experiences are at the core of what we do. In addition to covering consumer insights, pinpointing competitive environments and providing a market analysis, we create value by delivering distinctive and innovative narratives that are built on empathy and connection with its target audience. These consumer studies enable us to explore ways we can help elevate or premiumise a brand so they can upsell their products and pursue opportunities for innovation.
ROI-Driving Campaigns
We build campaigns and develop seamless activations that can bring more depth to the message a brand is trying to impart, not to mention deliver measurable results that reflect a return on investment. We bring stories to life through multidisciplinary experiences brimming with imagination and style. Whether it’s private dinners in unexpected yet breathtaking locales, pop-up exhibitions, explosive and memorable launches, or crafting brand tools, our activations take on a 360-degree approach that immerses the consumer and drives brand engagement.
Distinctive CRM Programmes
We possess an intrinsic understanding of the sophisticated, complex and often extraordinary preferences of our clients’ target audience. Our customer relationship management programmes are designed to render a human touch to a brand’s narrative in order to drive long-lasting, one-to-one conversations with their consumers. Our efforts go beyond traditional means; often, we adapt hospitality techniques to create relationships based on value, passion and trust.
About Rache
FOUNDER & CHIEF EXPERIENCES OFFICER
Rache’s extensive experience in brand building and experiential marketing drives the vision, strategy, and results-oriented culture of the company. In more than a decade of working with diverse industries, including luxury, consumer retail, banking, real estate and health tech, she has developed very strong entrepreneurial, leadership and strategic skills. Not to mention amassed an enviable network of contacts, that have helped bring brands further its offerings to both a regional and global scope.
Her own personal passion for entertaining and hospitality, combined with meticulous organisational skills and a deep appreciation for the finer things in life, has also given Rache the unique ability to craft playful yet powerful experiences that empower others to live out their dreams.